Labnet offers many ways to expand your business marketing. Here
you can reach customers in your local area, and it can expand
your market reach to others anywhere in the world using the
Internet.
Electronic mail is the most-used online resource. Use e-mail
similar to regular postal mail. Customers often ask for product
literature to be mailed or faxed. Customers can now receive
this information to their e-mail account, quickly and easily.
What kinds of information can be sent? Product coupons,
restaurant menus, price lists; anything that can be written as a
standard text file using a word processor. All business
accounts on Labnet receive unlimited e-mail resources, as well
as a dedicated e-mail request address - which will be described
later.
Labnet also offers its business accounts the setup and use of an
automated mailing list. Now, you can copy a message, coupon, or
advertisement to everyone on your e-mail mailing list at once!
The best way to see how e-mail works for business is to see how
three companies have adapted the Internet into their marketing
strategy. Keep in mind that the success of Internet marketing
is directly related to publicizing your new Internet presence.
The Congress Avenue Deli
They include their e-mail information on their business cards and in their advertising. Most of their business comes in for lunch, from the downtown business area. They use a mailing list to send a message to all of their online customers at once. They style it as a newsletter, and call it "The Delicious News". The deli wants to increase their breakfast crowd, so they send it with a coupon to "buy one menu item, get one free coffee at breakfast". The recipient needs only to print out the newsletter/coupon and bring it with them.
Customers can also request their entire menu by sending an e-mail message to the address "cadeli@labnet.com". The recipient automatically receives a menu, a suggestion to phone or fax in an order at lunch, and a free drink coupon.
This menu request address is printed all business cards, and advertising. Customers also leave their e-mail address on business cards in a glass jar - which they draw on for a free lunch once a month.
The deli has Labnet's Basic Internet account - e-mail only - for just $19/mo or $199/year.
Talisman Video rents movies and many popular video games. They use their Labnet account to send a "Weekly Top Ten Talisman List" Their mailing list is sent every Thursday, and contains a list of the top 10 movies and video games rented. It also includes any new movie releases that the store received. Once a month, they include a coupon for a free second movie rental.
The video store is in a suburban area, and a large majority of the customers are either families or under-18. Many families have e-mail accounts on national online services, and teenagers have them through local BBS'es. The mailing list lets Talisman Video target news-based e-mail, like a "Top 10 List & New Releases" to their best repeat customers. They also have a web page that tells people where they are located, and contains other sales information.
Talisman has Labnet's Basic Web Page for $29/mo or $299/year.
Kosh World Travel is a travel agency with many of its current customers in their local area. They now use Labnet for its web page, and they have a complete "virtual presence" online. Their web page contains their business logo, plus information on this month's exciting travel packages. Customer's can even go on a virtual tour of their destination!
The agency is working on expanding their business to business travelers. They have a complete set of popular business packages and fares ready to be browsed online. Their business advertising mentions their special "www.kosh.com" address, and urges them to make the travel preparation as easy as possible by simply pointing to their web browser to "Kosh" for the best business fare prices. Customers can pay by credit card online, or call their voice 800 number for order processing.
Kosh has our Virtual Presence package for $99/month or $999/year.
Go Back To Labnet's Online Resource Guide
Labnet
603 W 13th St #1A-220
Austin, TX 78701
Phone: 800-369-6507
© 1996 Lab Online Services, Inc.