18 million, or 8% of the US/Canadian population
use the World Wide Web.
More than half of Internet users -- 53% --
are between the ages of 16 and 34
Most people connect to the Internet in the workplace.
66% of those surveyed said the connect most often at mork.
Internet users spend an average of nearly 5 1/2
hours online each week.
Web users tend to be more upscale
and better educated than the population in
general. 49% have incomes above $50,000.
One in four Web users has an annual income of more
than $80,000, compared with one in 10 people
in the overall population. Nearly two-thirds
of Web users have college degrees, while just 28%
of the overall population has completed a four-year
college program.
If you've got a business, you should be marketing to your customers online!